Updated: February 1, 2022

  1. Introduction
    1. Rodeo Money, Inc. ("Rodeo", "we", "us", or "our") created this Privacy Policy to disclose what information we collect from you when you visit our website (“the Site”) or use our products, services, and apps (collectively, “the Services”) or communicate electronically with us.
    2. By using the Site and the Services, you agree to the terms and conditions of this Privacy Policy and the terms and conditions set forth in our Terms and Conditions of Use.
    3. By accessing the Site and the Services, you acknowledge and agree that you will be opening an account with a Rodeo partner (“Partner”). Our Partner is Magic Link. Over time, we may include other chartered financial entities. Additional Financial Partners will be listed in updates to this Privacy Policy.
    4. Rodeo shall share your personally identifiable information and other information, including transaction history, with our Financial Partner.
    5. By accessing the Site and the Services, you acknowledge and agree to share your financial accounts information with our third-party service provider, Plaid. When you use Plaid to connect a financial account to the Services, you allow Plaid to access your account data so that it can deliver data to the Services. See section 2(a) Financial Accounts and Information, below.
    6. We reserve the right to amend or modify this Privacy Policy at any time and for any reason, including in response to changes in applicable law. If we change our Privacy Policy, we will notify users.
  2. What Information We Collect.
    1. Identity Information. When signing up to create a Rodeo account, you share personal data with us about yourself such as your name, address, e-mail address. We will only use this data in strict accordance with the law.
    2. Financial Accounts and Information. We collect date about your crypto wallet addresses, bank routing and account numbers, billing address, and credit or debit card to process your deposits.

With your consent, we collect information about your financial account transactions from accounts that you link to the Services through Plaid Inc. (“Plaid”).  You will need to enter your online credentials for your financial accounts with Plaid, and by doing so, you acknowledge and agree that the terms of Plaid’s Privacy Policy (currently located at https://plaid.com/legal/#end-user-privacy-policy), not this Privacy Policy, will govern Plaid’s use of such information, and you expressly agree to the terms and conditions of Plaid’s Privacy Policy. Further, you expressly grant Plaid the right, power, and authority to access and transmit your information as reasonably necessary for Plaid to provide the financial account linking services to you. Please note that Plaid is an independent third party. Rodeo has no control over Plaid’s use of your information. If you do not agree to Plaid’s use of your information, do not link your financial accounts to the Services through Plaid.

Once your financial account login information is verified by Plaid, we will collect up to twenty-four (24) months of transaction information from the financial accounts you have linked to Plaid and agreed to provide to us.  The information we receive from the entities that maintain your accounts varies depending on the information made available by those entities—for example, if you have a checking and credit card account under the online banking login you provide, we will collect transaction information from both the checking and credit card accounts. Information we collect through this process typically includes the stores and merchants you purchase from, the amounts you spend, your account type, and your spending limit(s). Please note that, with respect to financial accounts that you choose to link to the Services through Plaid, we never see your full credit card number, your financial account credentials (username and password), or the specific item(s) that you purchase from a store or merchant. We also cannot make any changes to any accounts that you link to, cannot initiate transactions, or do anything other than view transaction information and account data.


  1. Transaction Information. We collect transaction details related to your use of the Services, including the type of service requested, date and time the service was provided, amount charged, and other related transaction details, including your deposit and withdrawal activity and account balances.

If you make a payment using a credit or debit card through the Services, your information may be maintained by a third-party payment processor and not by us. You may also provide us with information about your financial profile, including accredited investor status and information pertaining to such status.

  1. Communications. Information provided to us when you communicate with us for any reason, including customer support.
  2. Usage and Preference Information. We collect information about how you use our Services, preferences expressed, and settings chosen. In some cases, we use cookies, pixel tags, and similar technologies that create and maintain unique identifiers. See the “Cookie Policy” below.
  3. Log information. When you use the Services, Rodeo collects server logs, which may include device IP addresses, access dates and times, app features or pages viewed, app crashes and other system activity, type of browser, and the third-party site or service you were using before interacting with our Services.
  4. Information From Social Networks or Online Accounts. Information and data from any accounts that you share with us, including your access credential for those accounts,
  5. Cookie Policy. Rodeo, or its third-party vendors, collect non-identifiable and personal information using "cookies." A cookie is an alphanumeric identifier that a website can transfer to customer's hard drive through customer's browser. The cookie is then stored on customer's computer as an anonymous tag that identifies the customer's computer, but not the customer. Cookies may be sent by Rodeo or its third-party vendors. Customer can set its browser to notify customer before a cookie is received, giving an opportunity to decide whether to accept the cookie. Customer may also set its browser to turn off cookies; however, the Site and the Services may not work properly without some cookies.